The home shopping industry in which Hyundai Home Shopping operates has generally entered a mature phase, and there are varying perspectives regarding its mid- to long-term growth prospects amid changes in the media environment. That said, home shopping channels continue to be regarded as influential distribution platforms, particularly among consumers in their 40s to 60s, a demographic segment that is expanding in population share and possesses relatively strong purchasing power.
Accordingly, Hyundai Home Shopping plans to continue pursuing strategies to strengthen its business competitiveness even after transitioning to a non-listed company. Specifically, the company aims to achieve qualitative growth in its core business by upgrading its product portfolio to better align with the consumption preferences of customers in their 40s to 60s and by increasing the proportion of premium products. In addition, leveraging its distribution capabilities, Hyundai Home Shopping plans to gradually expand its licensed brand distribution business in areas where it has demonstrated competitiveness, such as beauty and living.
In line with recent growth trends in the beauty market, the offline beauty store brand “Coasis” was launched as part of an integrated online-to-offline strategy targeting customers in their 40s to 60s. The company is also reviewing the potential to expand this concept into curated store formats that may incorporate luxury and living categories.
Furthermore, Hyundai Home Shopping plans to continue prudently reviewing investment and merger and acquisition(M&A) opportunities, with a focus on areas that have strong synergies with its core home shopping business and demonstrate meaningful growth potential.
The home shopping industry in which Hyundai Home Shopping operates has generally entered a mature phase, and there are varying perspectives regarding its mid- to long-term growth prospects amid changes in the media environment. That said, home shopping channels continue to be regarded as influential distribution platforms, particularly among consumers in their 40s to 60s, a demographic segment that is expanding in population share and possesses relatively strong purchasing power.
Accordingly, Hyundai Home Shopping plans to continue pursuing strategies to strengthen its business competitiveness even after transitioning to a non-listed company. Specifically, the company aims to achieve qualitative growth in its core business by upgrading its product portfolio to better align with the consumption preferences of customers in their 40s to 60s and by increasing the proportion of premium products. In addition, leveraging its distribution capabilities, Hyundai Home Shopping plans to gradually expand its licensed brand distribution business in areas where it has demonstrated competitiveness, such as beauty and living.
In line with recent growth trends in the beauty market, the offline beauty store brand “Coasis” was launched as part of an integrated online-to-offline strategy targeting customers in their 40s to 60s. The company is also reviewing the potential to expand this concept into curated store formats that may incorporate luxury and living categories.
Furthermore, Hyundai Home Shopping plans to continue prudently reviewing investment and merger and acquisition(M&A) opportunities, with a focus on areas that have strong synergies with its core home shopping business and demonstrate meaningful growth potential.